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Public Relations and Personal Branding

5 Insanely Inspiring Female Entrepreneurs You Need to Follow Right Now

Need a little inspiration to try something new or to step outside of your comfort zone? Take a note from these five insanely inspiring female entrepreneurs.
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Make your email inbox a happier and more productive place! Here are seven email newsletters I actually want to open as soon as they land in my inbox.

7 Email Newsletters I Actually Want to Open When They Land In My Inbox

Make your email inbox a happier and more productive place! Here are seven email newsletters I actually want to open as soon as they land in my inbox.
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Self-Promotion is Sexy: Making the Case for Prioritizing Public Relations

A version of this post originally appeared on the Craft Your Content blog. Solopreneurs and small business owners wear many hats — no surprise there. Planning, budgeting, customer service, emailing, writing, invoicing, marketing — the list is endless. However, there’s one key responsibility many content creators and marketers tend to neglect: public relations (PR). Believe …

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Despite the world of blogging and social media constantly evolving over the past decade, at its core, blogging is simple. Here are three important truths about blogging in 2018 and beyond.

3 Important Truths About Blogging in 2018

Nearly six years ago, I started a blog.  Looking back, I had absolutely no idea that this blog would one day reroute the entire course of my career — and my life. Last weekend, I had the opportunity to sit on a panel in front of more than 50 fellow bloggers and influencers at The …

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The Complete List of Tools I Use to Run My Blog and Business

While I often joke that all I need to do my job is my trusty MacBook and a wifi connection, that’s definitely not the case. There are many other apps, tools and resources (20+ of them, in fact!) that I use to make JL&Co and my blog run seamlessly. Whether you’re a blogger, a small …

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Happy 2nd anniversary, JL&Co! Get caught up on my journey from side hustle to CEO with the 10 most popular posts on running a business.

Happy 2nd Anniversary, JL&Co + My 10 Most Popular Posts on Running a Business

“Every day you have two choices: Sleep with your dreams or wake up and chase them.” These are the words I’ve kept close to my heart since February 1, 2016 when I quit my safe and comfortable PR job for a giant leap into the unknown.  These are also the words I come back to …

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They Actually Work: 10 Real Strategies I’m Using to Grow My Instagram

Over the past three months, I’ve challenged myself to do something a bit outside the scope of my normal work — outside of my “business/blog comfort zone.” I set out to grow my Instagram following — a feat much more difficult than I ever anticipated. On July 3, I had 1,348 followers on Instagram. Today in …

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