A Step-by-Step Guide to Preparing for a Photo Shoot for your Business, Blog or Brand
Need new photos for your business, blog or brand? Here's how to prepare for a photo shoot, with expert tips from a professional photographer.
Read More Public Relations and Personal Branding
4 Surprising Ways a Decade in PR Has Made Me a Stronger Writer
Public relations professionals first and foremost must be writers. From figuring out how to get a journalist’s attention with a subject line to adapting my writing voice for multiple clients, my decade-long career in PR has certainly influenced -- and improved -- my writing.
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5 Insanely Inspiring Female Entrepreneurs You Need to Follow Right Now
Need a little inspiration to try something new or to step outside of your comfort zone? Take a note from these five insanely inspiring female entrepreneurs.
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7 Email Newsletters I Actually Want to Open When They Land In My Inbox
Make your email inbox a happier and more productive place! Here are seven email newsletters I actually want to open as soon as they land in my inbox.
Read More Self-Promotion is Sexy: Making the Case for Prioritizing Public Relations
A version of this post originally appeared on the Craft Your Content blog. Solopreneurs and small business owners wear many hats — no surprise there. Planning, budgeting, customer service, emailing, writing, invoicing, marketing — the list is endless. However, there’s one key responsibility many content creators and marketers tend to neglect: public relations (PR). Believe …
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3 Important Truths About Blogging in 2018
Nearly six years ago, I started a blog. Looking back, I had absolutely no idea that this blog would one day reroute the entire course of my career — and my life. Last weekend, I had the opportunity to sit on a panel in front of more than 50 fellow bloggers and influencers at The …
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The Complete List of Tools I Use to Run My Blog and Business
While I often joke that all I need to do my job is my trusty MacBook and a wifi connection, that’s definitely not the case. There are many other apps, tools and resources (20+ of them, in fact!) that I use to make JL&Co and my blog run seamlessly. Whether you’re a blogger, a small …
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