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Public Relations and Personal Branding

A Step-by-Step Guide to Preparing for a Photo Shoot for your Business, Blog or Brand

Need new photos for your business, blog or brand? Here's how to prepare for a photo shoot, with expert tips from a professional photographer.
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4 Surprising Ways a Decade in PR Has Made Me a Stronger Writer

Public relations professionals first and foremost must be writers. From figuring out how to get a journalist’s attention with a subject line to adapting my writing voice for multiple clients, my decade-long career in PR has certainly influenced -- and improved -- my writing.  
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5 Insanely Inspiring Female Entrepreneurs You Need to Follow Right Now

Need a little inspiration to try something new or to step outside of your comfort zone? Take a note from these five insanely inspiring female entrepreneurs.
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Make your email inbox a happier and more productive place! Here are seven email newsletters I actually want to open as soon as they land in my inbox.

7 Email Newsletters I Actually Want to Open When They Land In My Inbox

Make your email inbox a happier and more productive place! Here are seven email newsletters I actually want to open as soon as they land in my inbox.
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Self-Promotion is Sexy: Making the Case for Prioritizing Public Relations

A version of this post originally appeared on the Craft Your Content blog. Solopreneurs and small business owners wear many hats — no surprise there. Planning, budgeting, customer service, emailing, writing, invoicing, marketing — the list is endless. However, there’s one key responsibility many content creators and marketers tend to neglect: public relations (PR). Believe …

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Despite the world of blogging and social media constantly evolving over the past decade, at its core, blogging is simple. Here are three important truths about blogging in 2018 and beyond.

3 Important Truths About Blogging in 2018

Nearly six years ago, I started a blog.  Looking back, I had absolutely no idea that this blog would one day reroute the entire course of my career — and my life. Last weekend, I had the opportunity to sit on a panel in front of more than 50 fellow bloggers and influencers at The …

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Whether you're a blogger, a small business owner or an aspiring entrepreneur, there are tools and resources you need to help you succeed. Here's a complete list of the 25 business and blogging tools I use on a daily basis to run JL&Co

The Complete List of Tools I Use to Run My Blog and Business

While I often joke that all I need to do my job is my trusty MacBook and a wifi connection, that’s definitely not the case. There are many other apps, tools and resources (20+ of them, in fact!) that I use to make JL&Co and my blog run seamlessly. Whether you’re a blogger, a small …

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