I woke up this morning feeling stressed out. I was “out of the office” most of yesterday on-site with a client, so I need to do double the work today to get caught up. Before I even rolled out of bed, I was already reviewing my to-do list in my head and starting to feel anxious …

This Is My Why Read More »

If you have a blog, guess what? You have a brand. You ARE a brand. Even if you’ve only been blogging for a little while or don’t feel you have much pull or influence, since you’ve already created a brand, there are SO many ways you can leverage your current platform to find new and …

Boost Your Brand: 15 Ideas to Use Your Current Platform to Find New Opportunities Read More »

Last weekend, I had the pleasure of speaking to one of my absolute favorite groups at my alma mater, Temple University. I was invited to keynote at Temple PRSSA’s annual TU Invitational, a day-long conference for public relations students in the Philadelphia area. My session was called “Hustle Hard: Promoting Yourself & Your Business.” The …

Hustle Hard: It All Comes Down to Personal Branding Read More »

Last week, popular writing website, The Write Life, published a post I wrote about three times working for free can help your freelance writing career. Things got heated in the comments. Then I asked my Twitter community what they thought- and things got a bit heated there, too. No doubt, working for free is a controversial …

How (Strategically) Working For Free Helped Build My Brand and Career Read More »

One of the dreaded tasks on my blogging to-do list for the past year has been a complete overhaul of my blog’s About Page. The About Page (or aptly-named Meet Jessica page on my site) is the most critical page a blogger will write. It’s one of the first pages readers typically click to when …

The Ultimate Guide to Creating An Amazing About Page Read More »

Want even more personal branding tips? I’m teaching a session on personal branding for freelance writers in an online course called Launch A Freelance Writing Career. You’ll get access to five freelance writing experts + I’m giving away bonus materials to those who sign up through my blog. Click here for more details and to register. (The course began …

Developing Your Personal Brand: Tactical Tips for Using a Blog To Stand Out From The Crowd Read More »

Want even more personal branding tips? I’m teaching a session on personal branding for freelance writers in an online course called Launch A Freelance Writing Career. You’ll get access to five freelance writing experts + I’m giving away bonus materials to those who sign up through my blog. Click here for more details and to register. This week, …

Developing Your Personal Brand: Tactical Tips for LinkedIn, Pinterest and Google+ Read More »