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Just call JL&Co your

in-house managing editor.

Stop worrying about content, and get back to doing what you do best

When done right, content can:

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Generate
brand awareness

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Build credibility
and trust

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Educate
your audience

Getting content right can be more challenging than you might expect

You probably already know you need powerful content to reach your audience, but perhaps you don’t know where to start. Maybe you feel overwhelmed by all of the possibilities. 

You might even be producing content already, but not seeing the results you're looking for. Or maybe, you are creating awesome content, but you just don’t have the time or bandwidth to do it all yourself. 

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You might be asking yourself:

  • Is blogging still a thing? There are already so many out there.
  • When the heck am I supposed to create all this content? My to-do list is a mile long.
  • I want to hire writers to help with my content, but how do I do that?
  • I’m still not totally convinced content will actually help my business.
  • I know content is important, but I’m not a very strong writer. Help!

All valid questions and concerns!

And that’s why you need to hire an expert — you need a managing editor. A managing editor works with brands and businesses to build and execute their content strategies.

This is exactly where JL&Co, the go-to agency for content management, comes in.

How a managing editor can transform your business

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Creating quality content can take a lot of time, so hiring a managing editor will give you hours back in the day. (And, of course, time = money.)

A managing editor can help you leverage content to inform and engage your audience. It can even help you acquire new customers or foster more meaningful relationships with your current customers.

A managing editor can work independently to help build out your content strategy, or they can provide support to your existing teams, like a content marketing manager or communications manager.

Content management at work: A case study with Muck Rack

JL&Co has worked with Muck Rack, the public relations management platform since 2013.

It started with a guest post for the blog, which, at the time, lived on Tumblr (throwback!) and didn’t have a regular publishing cadence. That one post turned into more blog posts — then a call with the CEO. He asked if JL&Co could help Muck Rack produce content more regularly.

Nearly a decade later, JL&Co is still at it! We manage, pitch, assign, edit and submit content regularly for Muck Rack. 

As a result, Muck Rack has been able to:

  • Consistently post three to four blog posts each week for the past several years.
  • Help the sales team bring in new business with the help of case studies. JL&Co has produced more than 100 to date.
  • Introduce new series, including team member profiles (for HR hiring initiatives) and customer profiles (as more sales materials).
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Mike Schneider

“Jessica is a creative force with an incredible work ethic.

Whether it’s managing our blog, new content initiatives or social strategy, she consistently produces high quality work (and results)! Her extensive PR/communications experience enables her to understand the strategies and tactics needed to build and promote emerging and established clients alike. Jess pushes the limits to reach results beyond the ordinary while building positive, mutually beneficial working relationships, and that’s why I’m always confident in recommending her services, particularly those who are looking to set themselves apart from the pack.”

Mike Schneider, Head of Marketing, Muck Rack

As your in-house managing editor, JL&Co’s team can:

  • Collaborate with a company’s internal management, sales, marketing and HR teams to develop a content strategy that supports the company’s goal.
  • Build and manage an editorial calendar.
  • Generate story ideas.
  • Field pitches from freelancers.
  • Hire talented writers.
  • Oversee production schedules.
  • Edit content and ensure its properly formatted with headings.
  • Brainstorm multiple attention-grabbing headlines.
  • Build SEO posts or optimizes existing content — this includes researching keywords, writing meta descriptions and writing optimized headings.
  • Refresh previously published content.
  • Get content live.
  • Promote content via social channels, email newsletters and more.

Let’s work together

If you’re a business owner or marketing lead who could use a hand with content, let’s chat! I’d love to hear about your goals and help you develop — or strengthen — your content strategy.

JL&Co works with clients in two different ways:

Monthly retainer

This is our favorite — and most effective — way to work with a content management client. When you bring JL&Co on with a monthly retainer, we work together weekly on content strategy, execution and promotion. We’re available to answer your questions, and work hand-in-hand to make your content shine.

Starting at $2,000/month

Ongoing editing

Already have a solid content strategy in place but need someone to edit and polish up pieces before publishing? JL&Co works with clients on editing blog posts, ebooks, whitepapers, case studies and more.

Starting at $150/blog post or article

Jaclyn

“Jessica managed our editorial process so efficiently that she often beat deadlines.

She was instrumental in improving our client deliverable and offered various ideas that helped grow the business. She has access to an excellent writer network, which was a benefit when we needed to expand our team. She is an excellent partner for growing and managing a content operation!”

Jaclyn Schiff, PodReacher

Frequently asked questions

What is content management?

Content management is helping a brand, business or blog manage their content.

What does a managing editor do?

A managing editor oversees the content strategy and distribution of a brand, business or blog.

Why should I hire a managing editor?

Creating quality content takes a lot of time. A managing editor comes armed with expertise about writing for SEO, how to target a specific audience, writing copy that converts, finding talented writers and much more.

Plus, if you opt to bring on an independent managing editor — versus hiring an in-house, full-time managing editor — you’ll save money.

What kind of company needs a managing editor?

Honestly, any business or brand with a content strategy — or lack thereof — can benefit from working with a managing editor.

JL&Co has worked with:

💻 A public relations management platform.
✏️ A blog for writers.
🎓 An internship program for college students.
🎤 A service that turns podcasts into articles.

How much does hiring a managing editor cost?

It depends! JL&Co’s monthly content packages start at $2,000/month. After we chat and determine your specific needs, JL&Co will provide a personalized quote.

One-off editing starts at $150/blog post or article, and rates vary depending on word count and scope of work.