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Public Relations and Personal Branding

Happy 2nd anniversary, JL&Co! Get caught up on my journey from side hustle to CEO with the 10 most popular posts on running a business.

Happy 2nd Anniversary, JL&Co + My 10 Most Popular Posts on Running a Business

“Every day you have two choices: Sleep with your dreams or wake up and chase them.” These are the words I’ve kept close to my heart since February 1, 2016 when I quit my safe and comfortable PR job for a giant leap into the unknown.  These are also the words I come back to …

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They Actually Work: 10 Real Strategies I’m Using to Grow My Instagram

Over the past three months, I’ve challenged myself to do something a bit outside the scope of my normal work — outside of my “business/blog comfort zone.” I set out to grow my Instagram following — a feat much more difficult than I ever anticipated. On July 3, I had 1,348 followers on Instagram. Today in …

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The Brutally Honest Truth About What Happens When You Turn Your Passions Into Your Career

I’m in a rut. Running a business has so many perks: schedule flexibility, the ability to choose the type of work I want to do, no “boss” to report back to…and, it’s worth repeating again, schedule flexibility. However, running a solo business also has its pitfalls: lack of structure, loneliness, little-to-no collaboration, and a general feeling …

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How I Landed My First Freelance Client + The Exact Strategy I Use To Find New Business

When I tell people I quit my safe job in public relations to start my own business, the first question they ask me is, “How do you find clients?” It makes sense. Figuring out how to land clients and find paying work is often a huge barrier for those who want to freelance, start a side …

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To My Students

Back to school, back to school! For the first time in several years, I’m so excited to share that I’m going back to school this semester…TO TEACH! After months of pestering (cough, I mean diligent follow-up, cough) with the head of the PR department at Temple University, I was offered a class as an adjunct …

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I Quit My Job to Take My Side Hustle Full Time. Here’s Exactly How I Did It.

Six months ago, I quit a thriving career in public relations to go full time with my side hustle — communications consulting, blogging and teaching yoga. However, this story goes back way past February. Let’s rewind to October 2015. On an ordinary Thursday, I was in my car on a 2.5 hour drive for a work meeting in …

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Why I Created Personal Branding Bootcamp For You (Plus, a Special Discount)

Almost everything awesome that has happened to me in the past five years is a direct result of my blog and social media presence. A direct result of my personal brand. These are just a handful of the wonderful things I’ve welcomed into my life solely because I made the decision to put myself out …

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