Boost Your Brand: 15 Ideas to Use Your Current Platform to Find New Opportunities

If you have a blog, guess what? You have a brand. You ARE a brand. Even if you’ve only been blogging for a little while or don’t feel you have much pull or influence, since you’ve already created a brand, there are SO many ways you can leverage your current platform to find new and […]

Hello Beautiful! How A Blow Dry Bar Goes Above and Beyond To Make Customers Feel Amazing

Last summer, a friend introduced me to an amazing concept I’d never heard of before- a blow dry bar. We were heading to a formal event one night in August and she suggested we get our hair done for the party and mentioned a local business called BLO/OUT. I wasn’t familiar, but was definitely intrigued. What’s a blow […]

Niche Blogging vs. General Blogging: Why a Multi-Passionate Approach Can Help Grow Your Blog

When people ask me for advice about blogging, the main question I get asked is: Do I need to pick a specific topic to blog about? Blogging experts often advise new bloggers to find a niche to build an audience and grow their blog. I beg to disagree. But I haven’t always felt this way. From […]

Social Media Marketing Done Right: How FatCow Won My Heart (And Business) For Life

Because I work in PR and social media, I keep my eyes and ears open for the latest trends, news and case studies of companies who just get social media marketing. I thought I was at the point where nothing much could impress me…after all, companies will do almost anything to get attention online. But […]

Building a Website: The Dirty Details Behind the Rebranding and Launch of JessicaLawlor.com

Four months. Nearly 100 emails. Countless hours of brainstorming, research and writing. Those are just a few of the stats that went into building, rebranding and launching the new JessicaLawlor.com in early October. Many of you have asked me about selecting and working with a web designer, brainstorming and building a blog and planning for […]

Philly’s Coolest Tweet & Greet: How @DunkinPhilly is Rocking Social Media

A few weeks ago, I was invited to a mysterious event dubbed “Philly’s Coolest Tweet & Greet.” All I knew was that it was hosted by Dunkin’ Donuts Philadelphia (@DunkinPhilly) and that the event would be held at Lincoln Financial Field, where the Philadelphia Eagles play. I arrived at The Linc with my friend Lindsay, […]

Three Reasons Temple University’s #TempleMade Campaign Works (And Makes Me Proud To Be An Alum)

As I was scrolling through Facebook a few months ago, the photo to the left caught my eye. “Self Made. Philly Made. Temple Made.” The status update came from my alma mater, Temple University. Since then, I’ve seen the “Temple Made” campaign everywhere; billboards along the highways in Philadelphia, commercials on television, YouTube videos and […]