Niche Blogging vs. General Blogging: Why a Multi-Passionate Approach Can Help Grow Your Blog

keep calmWhen people ask me for advice about blogging, the main question I get asked is:

Do I need to pick a specific topic to blog about?

Blogging experts often advise new bloggers to find a nicheΒ to build an audience and grow their blog.

I beg to disagree.

But I haven’t always felt this way. From my anonymous lifestyle blog in college to my book review blog that I ran from 2009 until early 2012, I’ve always found a niche; a community of bloggers who wrote on similar topics. I wrote content that fit into the neat little category I selected for myself and my blog.

It worked for the most part.

Other lifestyle bloggers regularly read and commented on my blog. Fellow book reviewers and authors frequented the pages of my book blog. There’s nothing wrong with niche blogging, but I knew it wasn’t for me. I still wasn’t happy with my blog.

You see…I felt cornered. I buried myself deep inside my niche and struggled to find my way out. The people who read my book review blog were interested in just that: book reviews. They weren’t interested in my running journey or my career in public relations. On the off chance that I did write about those topics, the posts weren’t as well-received as what my readers had come to expect from me.

When I sat down this past summer to rebrand my website and blog, I took a lot of what I’ve learned over the past five years of blogging into consideration. Perhaps I had just outgrown my niche and needed to find a new one.

I dabbled with the idea of a blog solely about my fitness journey (but the thought of taking pictures of all my meals and detailing every single one of my workouts bored me to death). I considered writing a blog about public relations and social media (but there’s already tons of those out there and I didn’t want to get lost in a sea of voices). I thought about blogging about my life as a young professional in the Philadelphia area (but figured that I won’t be a young professional forever and want this blog around for the long haul).

Ultimately, I decided….the hell with it.

I don’t want to have a niche blog.

I’m a multi-passionate person with many interests and I wanted my blog to reflect me as a person. I wanted to build a brand around my name and personality, not a specific interest or area of expertise.

So I set out to a build a blog where I can talk about whatever I want under the umbrella of forcing yourself out of your comfort zone to live a life that makes you truly happy. I’ve blogged about running a half marathon, getting over my fear of public speaking, my experience with awesome brands, writing and more. And you know what? It’s working.

Five months later, I’m extremely happy with my somewhat unconventional blogging approach.

One of my main worries when making a decision to blog about whatever I want was losing my audience and website traffic that I had spent years growing. I had built a name for myself as a book blogger and had a loyal following of fellow book lovers. Could I rebrand myself and continue growing my audience?


I compared traffic to my website from the past five months to my traffic at the height of my book blogging and my numbers are virtually the same.

Of course, in the beginning, it was frustrating. I saw my subscriber numbers drop and my traffic waned a little. I knew that people who followed me for my book reviews might not be interested in my new approach. But that’s okay!

With hard work, consistent posting and promotion, my blog’s traffic is right back where I want it and continues to grow each month:

But most importantly, the people who have joined my new community are exactly the kind of people I want reading my content and want to engage with. I’ve opened the door to so many different kinds of opportunities and allow myself the freedom to explore any topic I desire. I’m no longer stuck in a corner, confined to one specific topic.

I know that I’ve set myself up for long-term success and growth when it comes to growing my blog and building my personal brand.

I’ve found my niche. And guess what? It isn’t a niche at all.

Do you blog within a specific niche or do you take a more general approach to growing your blog? Share in the comments below.

  • I think you have a valid point. I was in a niched blog (living in France) and felt so cornered I didn’t want to invest anymore time into it until I rebranded myself. Knowing I wouldn’t necessarily always be in France and hoping to use social media to connect with those in my desired career path, I needed a change.

    I still am kinda niched but I think that my new angle allows for more flexibility. Art is a primary focus but so is “artful living” which can be interpreted in a variety of ways. Now my posts about food, life as a graduate student, life in France and professional/career posts fit nicely under that umbrella.

    I have to say, I love the direction you’ve taken your blog. I enjoy your motivation and passion which shine clearly through each post, and I also appreciate your professional insight. Keep it up!

    • PS I noticed the same fluctuations in subscribers and commenters with my change. No doubt I lost some readers (and because I’ve been too busy to post regularly I’m still working on building them up). Yet I share more in common with the subscribers in my new community. And I’ve doubled my Twitter followers in half the time. It’s been a good change!

      • Jessica Lawlor

        LOVE IT. I totally agree. I clearly don’t resonate with book bloggers as much as I used to, so I’m happy to have found a new community, but embrace the people who have chosen to stick around too!

  • It’s funny that you posted about this because I’ve been contemplating this with my own blog for a while now. I love books and always will but I have other things I’m passionate about too.. lately I’ve been visiting teaching blogs and since I’m on track to become one myself (someday! *crosses fingers*), I’ve been wanting to write posts that touch upon teaching topics. I don’t mind that my stats are less than stellar–I blog for myself and if anyone wants to stick around with me, that’s even better πŸ™‚

    OKAY, longwinded comment over lol. Thank you for this post<3

    • Jessica Lawlor

      My pleasure, Sandy! Glad you were able to relate πŸ™‚ If you want to write about teaching and your personal life, I think you should go for it!

  • I am a personal finance blogger, but I also blog about everything else going on in my life. You are right!

    • Jessica Lawlor

      Keep rocking it, girl! Love your blog.

  • I found you through Your Super Awesome Life!

    I started off my blog with a niche, too, to talk about books and publishing, specifically. And it was SO boring. As much as I love those topics, they don’t entirely define me, and I started running out of things to say about them! I started loving my blog so much more when I just decided to write whatever the hell I wanted on it. πŸ˜‰

    • Jessica Lawlor

      I had no idea you found my through Your Super Awesome Life. I’ll have to thank Ashley for that πŸ™‚

      Right?! I felt like my blog was boring too. I absolutely love your blog and the range of topics you cover, so you’re clearly doing something right.

  • Thanks for this, Jess. As a new blogger (well, new if you don’t count high school livejournals we’d all prefer to forget :)) this is refreshing advice, since you normally hear the opposite. “Find a niche” is pretty pervasive conventional wisdom these days in ALL media — budding journalists and writers hear it all the time, and I’m guessing you might in PR and marketing as well. It’s nice to see someone succeeding by branching out.

    • Jessica Lawlor

      I definitely hear that all the time in my full-time job and blogging in general, but I choose to ignore it πŸ™‚ Heading over to check out your blog!

  • Well you know i”m part of the book world and I’ll be going on 3 years in that niche in June and I’m feeling really closed in. I KNOW I can add anything I want to my blog and am brainstorming ideas but I really am feeling limited these days. Like you, I feel like I have a lot of passions and it’s hard to fit them all in the niche I’ve made for myself. I also am feeling such a lack of balance in my life because my blog is such a huge part of it. It’s so book-centric which i LOVE obviously but I want to focus on other things too. So basically, I hear ya on all of this. Doing some soul searching of my own to figure out what I want to do next.

    • Jessica Lawlor

      I can’t believe your blog is about to be three years old. Crazy!

      Can’t wait to see what you come up with next…remember, taking a break is OKAY if it’s going to lead you to better and bigger things πŸ™‚

  • I don’t have a specific topic focus for my blog but I would say in general it focuses on healthy living. I have been in a major blogging RUT lately though and really want to work to get myself out of that rut over the next few months!

    • Jessica Lawlor

      Good luck getting out of the rut! Blogging ruts are the absolute worst.

      It’s funny that you consider yourself a healthy living blogger, because I see you blog as so much more than just that!

  • I definitely struggle with this as well. I consider my blog a lifestyle blog with book reviews, although for a while it was more of a wedding planning blog, and I am slowly posting the detailed weddings recaps too. But what I tell my self, is that the real theme of my blog is me. Either way I’m writing about things I enjoy, and as much as I want others to read it, as long as I’m enjoying it, that’s probably what matters in the long run.

    • Jessica Lawlor

      EXACTLY! People come back to your blog again and again because they like you. That’s what I’m hoping to build here on this blog, as well!

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  • Hey there! I have the same experience. I started about 10 years ago to deal with the lack of media coverage over issues that related to people with physical disabilities like myself. But then, I started to discuss topics in other areas of my life. Turns out that the second site has not one niche but several topics and I’m ok with that. Glad you’re also debunking the niche myth. πŸ˜›

    • Jessica Lawlor

      Awesome! Love it! πŸ™‚ Thanks for sharing and stopping by.

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  • I love this idea. I haven’t really thought about my niche much, but I do consider myself a healthy living blogger. I definitely feel that “defining” myself as such has limited me in who I connect with and with who connects with me. Being open about what niche you are a part of, or being a part of several niches at once, is obviously going to lead you to greater success.

    I love that you don’t let niches define what you write about or what kind of blog you have.

    • Jessica Lawlor

      Thanks Melissa!

      Having a niche can be incredibly useful- especially if you’re super passionate about what you’re writing about…I just wasn’t super passionate about any one topic enough.

      I love your blog though and even though you consider yourself a healthy living blogger, I see so much more than that!

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  • Niche blogging is far better then general blogging. As a tech blogger, i knew i have a specific subject to follow. General Blogging is like unordered world. Easy to write but without feeling a thrill :p

    • Jessica Lawlor

      Clearly, I disagree, per what I’ve written in my post, but I’m glad that niche blogging has worked out well for you! πŸ™‚

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  • I agree with you. Putting a blog in a niche limits the amount of content a person can write about,except media and tech blogs. I’ve only had my blog for about three weeks and I’ve spent considerable amount of time pondering what niche I should go for, when I have so many interests. Generalizing a blog allows a broader audience to reach out to and participate with. And it allows a person to have many niches to write about.

    • Jessica Lawlor

      Hi Denzil, Thanks so much for your comment! πŸ™‚ I’m glad you were able to learn a bit from my post and am happy to hear you agree about not falling into a niche. Best of luck with your blog!

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  • I’m so glad I found your blog. I have been toying with the idea of starting a general blog to talk about all my interests. But all the experts seem to say only a tightly focused niche blog will get traffic, so I just didn’t know what to do. I just needed to find someone with a general blog that is working well. Thanks.

    • Jessica Lawlor

      Hi Mary! I’m glad you found my blog, as well! πŸ™‚ Niche blogs can definitely be successful and may have a higher likelihood of success, but I’ve always done my own thing and it’s been working out pretty well for me. Best of luck with your blog!

  • I’m so happy to read this article. I love many different things, so it drives me crazy when I read about only being able to do well with niche blogging. It’s impossible for me to only write and share about one subject. I think it’s great seeing someone with a general blog doing well. πŸ˜€

    • Jessica Lawlor

      I’m glad you found the post helpful, Nassira! I love blogging about multiple things since I have so many passions! Best of luck with your blog!

  • Hi jessica
    You are 100% right. I have blog with multiple niche.Before reading your post i was little confused about my way of blogging is right or not? now im very clear that i can continue on General Blogging. Thank you.

    • Jessica Lawlor

      My pleasure! Thanks so much for commenting and best of luck with your blog!

  • I totally agree with your approach Jessica and in fact I am following the same model. I was fed up of gurus saying that you must go the niche route otherwise your wasting your time. to me this felt alien because you are multi-dimensional in nature and restricting yourself to a single niche felt suffocating to me. the audience you cater for is also have multiple interests and some of the things you write about they will read and some they will not.

    • Jessica Lawlor

      Hi Nashedur! I’m glad the approach is working well for you, too! Keep rocking it!

  • I am in total agreement with you Jessica! My approach at first was focused on one marketing platform within my own niche site. Eventually I decided to grow in a more “general” aspect of the same niche and it worked tremendously! Thanks for the post, I am going to share this!

    • Jessica Lawlor

      Hey David,

      Thanks so much for your comment! I’m glad it resonated with you. Heading over to check out your site!

  • I started a general blog about various topics that interest me and I want to keep it, but I keep reading a niche blog is better. I stumbled across this article of yours and will for sure keep my blog the way it is. Niche blogging will become boring for me overtime I feel. Great advice thank you!

    • Jessica Lawlor

      I’m so happy my post helped convince you to keep blogging just as you are! Good luck!

  • I started as a general blog, splited it in 3 niches, after that in 2 and now back to general. Takes so much time to manage more blogs, it’s a lot better to stick on one and write whatever you like.

  • From 2009 to 2010, I maintained a blog that primarily focused on transit, which I still remain passionate about. However, making it only transit-specific not only limited my ability to broaden the scope of what I wanted to talk about on my blog but also I did not wind up liking the format as much as I hoped for.

    My current blog was created in April 2010 with the purpose of the site being that it not focus on any one particular subject. The general approach became a better arrangement although its current incarnation with far more regular postings didn’t go into effect until June of this year. I’m still thinking of more ways to improve upon it; so far, I enjoy my current format more than ever before.

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  • Very well described about niche and general blogs. Thanks for this great work.

    • Jessica Lawlor

      My pleasure!

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  • Hey, this was a great read! You have views quite similar to mine. Even I was suggested by many a people to pick up a specific niche but I could simply not accept this idea. I started blogging because I wanted to share and a picking up a specific niche was something not meant for me. That’s why I considered general blogging. My new blog : talks about a lot of topics and I don’t care if it works or not. (It will work!) But, I am happy that I am doing what I want. πŸ™‚

    • Jessica Lawlor

      Thanks for your comment! I’m glad your new blog approach is working well for you and making you happy. That’s the way it should be! πŸ™‚

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  • Wait, I just found this post from your end of the year post Jessica, and I’m obsessed. I’m still very much working on building my blog audience and brand — mostly due to a sorta crazy schedule — but from the beginning I knew I didn’t want to pigeonhole myself. So that’s where my blog name and everything came from. Great post, love it!

    • Jessica Lawlor

      Thanks so much for your comment, Sarah! πŸ™‚

      It seems like your blog is going really well, despite your lack of time, so kudos on that!

      I’ve pigeonholed myself before and when I lost interest in that topic, I basically stopped blogging. I didn’t want that to happen this time, so I went with a theme that could grow WITH me. It’s worked out pretty well, so far.

      Can’t wait to read more of your blog in 2014!

  • Any way to monetize Nicheless blogs? πŸ˜€

    • Jessica Lawlor

      Hey Tahsin! I’m honestly not sure. I don’t currently monetize my blog; I just use it to showcase my writing, build a community and land clients through my work on here. Good luck!

  • Ley

    Firstly; I would love to say way to go on saying to hell with the ‘rules’ of being a blogger. It’s something that I have struggled with because I know for a fact that I am more than just one facet. I know that there are authorities on several subjects at once. And I am tired of hearing the same old BS of get into a niche (or a corner) and build within that niche to prove your authority on the subject. This post has definitely validated my opinion on the matter.

    My wife and I are doing a blog together, we each have our own interests, and we have some that we share. For us to blog together on a singular subject would be like watering down the booze more than it already is at any saloon. I know which niches we could get into on our own; but then we wouldn’t be blogging together would we?

    • Jessica Lawlor

      Hey Ley!

      YES. Thank you!

      I love that you and your wife have a blog together- how cool! Can’t wait to check it out.

      Thanks so much for your comment.

      • Ley

        I apologise for the delay in responding; work life has been rather hectic for me. When it comes to this post here; it partially inspired this post. So far I have enjoyed lurking in the background reading your newer posts rather than starting the dig of reading all your older posts.

        Thanks again for the uplifting moments.

        • Jessica Lawlor

          Heading over to check out your blog now, Ley! Feel free to dig into the archives, if you get bored πŸ™‚ But happy to have you reading, nonetheless!

  • I also felt a bit limited and am much happier now. It’s refreshing to see other bloggers taking this approach. I mean, to each their own, but it’s nice to see others to go against the grain. πŸ™‚

    • Jessica Lawlor

      I’m glad to hear this approach is working for you, Amby! πŸ™‚

  • Great article Jessica. I started a blog 3 weeks ago (yeah, really:) for Kenyan women living abroad…since I’m one I thought I would write about my stories first before I could give them any value. but now readers are telling me they love these stories which are funny and inspirational. And I have 52 percent male readers. My readers (few he he)are from all over the world…Just yesterday a guy from Norway was telling me how he loves the articles. So I’m totally lost now. I’ve been reading all the general blogging rules for months now but I’m realizing you may have to break them and be true to your voice. I’ve broken so many, I really don’t know what I am doing but I have to go on. Thanks for your refreshing article…it’s good to know some people don’t even try to monetize their blog! That is stressing me out!!

    • Jessica Lawlor

      Thanks so much, Anita! I just sent you an email with more ideas πŸ™‚

  • I think the next generation of blogging is general and niche blogging is just for internet marketer’s out there. After reading your blog i am now thinking if i will do the same thing as you do, i want to create my own personal blog and name that blog after my name. what do you think?

    • Jessica Lawlor

      YES! I definitely encourage it- it has worked really well for me, so far. It takes time to grow, but over time, I think it has been worth going against popular Internet marketing advice. Good luck!

  • I totally agree with you, non niche blogs can also work good. I have a blog which doesn’t focus on any particular niche, I just talk about every topic that I know.

    • Jessica Lawlor

      Good for you! I hope it continues working out!

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  • I am glad to see that there are people believing in general blogging. I started a niche blog years ago and I did not post for a long time as it was not very motivating to write only on the same topic. I then started a general blog without restricting myself about what I write and it has been fun. Creating this writing habit with the general blog helped me to continue and grow the niche blog as well. Thank you for your post Jessica.

    • Jessica Lawlor

      Hey Michel,

      Thanks for your comment!

      I definitely believe in general blogging and it has certainly worked for me for almost two years now. Glad to hear it’s also working out well, for you!

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  • I, as a blogger, shared the same belief as you. I didn’t even think or care about niche blogging from the very beginning (I started 3 years ago). I’m happy when I could just freely express myself through writing for whatever topic it is I’d like to tackle with. But I like it most what you said about finding your own niche, just like what’s my philosophy as a blogger, which is not a niche at all.

    • Jessica Lawlor

      Love it, love it! Thank you so much for sharing. Glad the approach has been working for you!

  • This is interesting and a great write-up. It is funny because I feel the same way. This is why I named my blog/site after me. I think going for a niche blog and specified site name, makes you feel obligated to blog about things on topic to the site name/blog. Where as basically like you said, I blog about what I want, and don’t have to stress over small things. Whether it be about marketing, or even aliens lol. I decided this route for freedom and not feeling obligated to a specific niche. At the end of the day traffic is traffic and people finding you content on the net obviously means they are interested in the subject. So in short atleast in my opinion niche blogging isn’t needed. You can be yourself and blog about whatever you want and still find the same audience and those interested in what you got. Keywords are keywords and don’t matter who’s site they come from. When your content is found it is found lol.

    • Jessica Lawlor

      Thanks so much for your comment, Thomas! I’m glad the post resonated with you and that the general approach to blogging has worked well for you so far!

  • Akhil

    Even I am a Blogger with the Exactly Same thought But I fear the SEO of the Blog Being Affected… πŸ™

    • Jessica Lawlor

      What do you mean? How would the SEO be affected? Is there a certain term you’re trying to rank for? I don’t have that particular goal, so maybe I just don’t understand, but my SEO still seems to be pretty good.

  • I am so happy to find your post. I thought i was the only person with this on my mind. I did have many niche blogs in the past, but it always came to a point where i felt cornered. So i just recently started a new general type blog where i can freely express myself and give others good & helpful information!

    • Jessica Lawlor

      Hi Jey! Thank you so much for your comment. You’re definitely not alone! I had a niche blog before and like you, felt totally cornered, especially when I stopped having time to read…therefore, I had no blog content! I realized I had dug myself into a hole. Glad to hear the general blogging approach is working for you!

  • I’m really glad I found this. I found it through Dana Sitar’s Tweet. You give me hope for my blog!

    • Jessica Lawlor

      I’m so glad to hear that, Alexander! Thank you so much! πŸ™‚ Keep blogging!

  • Another option that I didn’t see mentioned is the in-between: a non-niche blog with regular/consistent niche features. That’s what I’ve gone with, and it’s worked out pretty well for me

    • Jessica Lawlor

      Hey Nic! Thanks so much for sharing this other other option! Super smart and I’m glad this strategy has been working out well for you!

  • When I tell you that this post hit me EXACTLY where I am, I am not kidding you! I have been in angst for months on how I could blog, productively and make money, by writing about the topics that interest me; writing, running/health, working online. I just recently re-washed my site to start from scratch and build a solid web property with the things I know. I’ve read LOTS of different blogs that warn bloggers to NOT blog on multi-topics within one domain. Very discouraging…although that’s where my heart was leaning. Then when I ran across your site and saw that you’re doing JUST THAT I was so excited! Monetizing a site with multi-topics is also not hard if you know how to weave in affiliate programs and do clean reviews that add value to the reader. So although I had this idea, I couldn’t find a model “out here” to see if the application of the idea really worked, until now. I like the way you’ve done your site because it’s clear to the reader what it is that you do, but you also have other sides of your life that you share on your site and those topics don’t clash with your main focus. Love it! My goal for my site is to show other mompreneurs like myself how to maximize their online marketing efforts, complete with how-to’s, videos and courses. Now, I feel much more comfortable blogging about working from home as a writer, running past the age of 40 all while drinking a green juice smoothie!!

    • Jessica Lawlor

      This comment makes me so happy, Bridget! I’m glad my approach to blogging has inspired you to blog the way YOU want to.

      It helps that my blog falls under the general theme of getting gutsy- stepping outside your comfort zone, reaching your goals. MANY topics fall under that category. I think if you can identify an overarching umbrella for your blog, you’ll find that it’s easy to weave whatever topics you want into your message.

      I love the plan for your blog- I think it makes complete sense and interesting to me!

      Keep rocking it!

  • Denise Harney

    Agree! It’s nice to see someone else feel the same way. I just can’t find a niche and I was just thinking to myself “Do I really need a niche?” when I found your blog!

    • Jessica Lawlor

      I’m so glad you found my blog then! I’ve definitely been inspired by the number of people who find this post and create their own blog the way they want to. Best of luck!

  • Thanks for the sharing! I wouldnt have been patient and courageous enough to try out a new thing like switching from niches blog to a everything-under-the-sun blog if I didn’t know whether it would work out or not. I have a blog that was formerly a christian website, and then I turned into an ex christian, and had been struggling with whether to change the blog into a personal site.

    • Jessica Lawlor

      My pleasure! So glad you found the post useful. Best of luck with your blog! πŸ™‚

  • Tam

    This makes me feel so much better. I’m new to blogging, but I also don’t have any area of expertise. Honestly, I feel useless most days. I started blogging about my daughter originally, but I decided that I couldn’t stick that topic. My mind is forever wandering, and each post I make is about some of my deepest thoughts.

    • Hi Tam! I’m so happy this makes you feel better.

      I totally hear you- especially if you’re new to blogging, I think it’s totally okay to spend some time finding your footing and figuring out what you like to write about. You can always narrow down or focus in from there, if you decide that’s something you want to do. Good luck! πŸ™‚

      • Tamera

        Well, honestly at first, I tried sticking to one topic. I used to keep a blog about my daughter who has Arthrogryposis, until I ran out of things to write about. I still consider myself a noob to blogging because I haven’t successfully kept one going.

        • No worries at all! Just keep writing about the things you are passionate about and eventually, you will find your place. What about expanding the topic to be about your family in general and not just your daughter? Maybe opening up the topic a bit will give you more ideas and inspiration to keep going.

          • Tamera

            I’ve decided to use blogging as a therapeutic method for myself, and hopefully as I’m doing that, it will help others, too. It’s mainly a way to organize all my random thoughts.

          • Good for you, Tamera! Keep me posted on how it goes πŸ™‚

  • Dan Proops

    Hi – Thanks very much for this post. I’ve started a non-niche blog and it’s where I want to go. This post has given me the courage to continue, so thanks again. Dan

    • Hi Dan! Of course…I’m so happy this post has inspired you to stay the course with your non-niche blog. Best of luck! πŸ™‚

  • Emma Barnes

    I’ve been thinking of starting a blog, but I found myself having a hard time trying to find a niche, because I’m interested in so many things and picking only one topic will be like restraining myself. Thanks for your post, it gives me hope that a non-niche blog can work, and that’s what I want to do!

    • Hi Emma! I totally hear you. I have so many different interests too that I didn’t want to pick a niche! It has worked out really well πŸ™‚ I’m glad this post inspired you. Best of luck with your blog! I hope you get it started soon!

  • Mike Raven

    I blog about anything and everything that interests me, but I do try to keep my blog fairly light and (hopefully) entertaining, so sometimes I want to write a more serious piece and what I do is see if another blog or website will take it as a guest piece that links back to my main blog.

    • Hi Mike! That’s a great idea for posts that may not be a fit for your blog. Then you can see how your audience responds when you share it. You may find that they enjoy the more serious side of you too. Good luck!

  • anijohn

    from my point of view niche blog is play important role in grow of a blog. thanks for this post.

    • Both are definitely important, but I think you can have a successful blog with either πŸ™‚

  • Priyanka

    Very cool! I was stuck forever trying to pick a niche that I cared about but which didn’t feel to limiting. Super hard, since like you, I have many varied interests. I finally went for a blog called “More Than Just One Thing.”

    Anything that interests me is fair game, though I try and link it to psychology, self-improvement, and learning. I want my blog to spark thinking and learning and the tone is more serious than light. That may go against the conventional wisdom of blogging, but I hope it will eventually let me community of like minded people!

    • Thanks Priyanka! Love the title and idea behind your blog. Can’t wait to check it out!

      • Priyanka

        Thanks Jessica! I’m really finding that my curiosity and interest in things blossoms by going wide, than finding a niche. I’ve been going through your blog – it’s very helpful.

  • bryologue

    Thank you for posting about this. I just moved to self-hosting almost two weeks ago. I was inadvertently reading about recommendations to possibly prune my site to give way to niche blogging, and just like you, the idea of writing on one topic alone/narrower field depresses me a lot. It was unsustainable and I will eventually feel a sell-out. Granted, I like those things that bring me my organic, one-time traffic, but I feel that I have a responsibility to those readers who subscribed to me because, well, I was just being me with my sometimes eccentric ramblings that transcends bags, shoes to trave, sociopolitics and International Relations theory. LOL

    I was at the point of streamlining my site when I thought of Google-ing for this niche vs. non-niche one last time, and came upon this entry. Again, thanks a lot! This makes perfect sense, more power to you!

    • My pleasure! Thank you so much for your comment. I’m so happy it helped you decide on the direction of your blog. When it doubt, go with your gut πŸ™‚

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  • Great post! Really inspiring! πŸ™‚

  • karenes

    This was exactly what I needed to read, thank you! I found it because I was doing research on niche blog vs non-niche blog. As you mention, just about everyone advises to do a niche blog (and for me that would be running/fitness), and I see the logic and value, but I have so many things that I love! Also, at the end of the day, I think personality goes a long way. People will read your personal blog because they love you and your voice. Thanks again! πŸ™‚

    • Hi! Thanks so much for the kind words. I’m glad this was exactly what you needed to read πŸ™‚ Personality goes a very long way, I can definitely attest to that. Good luck with your blog!

  • Thanks for sharing your well-articulated thoughts and opinions about niche-blogging vs. taking a more varied approach. I am currently struggling with the idea that I blew it by making my blog too general, about travel overall, rather than focusing on the Camino de Santiago, which is why i started it in the first place. Still undecided but it’s nice to have read about your unconventional approach.

    • My pleasure! πŸ™‚ I’m so happy to hear the post helped you.

      If anything, I think you’re in a GREAT position. With a general blog, you can talk about whatever you want, so who’s to say you can’t start focusing in on Camino de Santiago? I’d recommend slowly starting to write about it more and more. Your audience will get used to it πŸ™‚ It’s your blog- remember that!

  • Hi Jessica,

    This is a great post! A few years ago I began a philosophy blog, but I didn’t have too much time to write. I recently decided to get more serious about blogging, but I found myself interested in many topics. I just launched my blog one month ago, so this is the best time for me to decide which approach to take. In this one month, I’ve realized how much work and effort it takes to write, edit, and grow this project. I want to eventually monetize this blog, and that’s when the question of niche vs. general really becomes important.

    As you point out, many blogging experts recommend sticking to a niche if you want to monetize it. They say that multitopic blogs are okay if it’s just out of passion.

    My question is: can you actually monetize from a multitopic blog? Can it help your career?

    I know that I won’t be able to monetize with blogging for a long time (if ever), but I don’t want to put so much effort into a blog for the next few years to finally come to the conclusion that it won’t work at all until I select a niche-blog approach.

    • Hi Laura! Thanks so much for your comment and kind words!

      How are you hoping to monetize? Personally, I don’t monetize my blog through ads or anything like that. I use my strong personal brand to land clients and from time to time, I will share an affiliate link.

      Instead of worrying about monetizing a brand new blog, I’d focus your efforts on ensuring you actually love blogging and put the hard work in now to build a blog and brand that you can be proud of. If you choose a niche that you hate a year from now, what’s the point? My belief is that if you build something great, you can eventually make money from it.

      Good luck!

      • Hi Jessica,

        Thank you for your honest answer.

        As I mentioned in my question, I don’t know if I would ever be able to monetize from blogging, but like you and other professionals, I would love to have that opportunity (this includes landing clients, sharing affiliate links, etc.). I’m also not worried about monetizing a brand new blog. Rather, I am worried about wasting years on a blog that won’t allow me grow professionally and that won’t help readers because it is so scattered. I would say that many successful bloggers might be multitopic writers, but they pick one topic that they care and feel passionate about. I have that one passion, but I also like other topics.

        Jessica, I can totally relate to wanting to write about more than one thing. However, after reading different opinions, multitopic blogs don’t seem to be as effective as niche blogs to really create a brand, grow professionally, and eventually have the chance to monetize a blog/ make it part of a career. It seems like multitopic blogs are great as a hobby and creative outlet. The only successful multiptopic blogs I’ve found so far are either created with the collaboration of large teams of writers/experts or they belong to people with strong personal brands.

        • Good luck with your approach, Laura! I hope you’re successful in whatever you choose πŸ™‚

          • Jessica, thank you so much again for your good wishes! I hope you too keep achieving more and more success in your path. As a former accountant who’s really into philosophy, I tend to over analyze things.

            Thanks for opening my mind to more than one possibility, and although I will focus my blog on one topic (overcoming obstacles and success) you have encouraged me to keep my scattered articles on my blog, because I believe they are helpful. I also won’t hold myself back if other philosophies and topics are worth sharing.

          • Of course! <3

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  • MJ

    Yo bitches check this shit out!

  • John Allred

    Excellent web site you have got here. It’s hard to find good quality writing like yours these days. I truly appreciate people like you!

  • Marilyn Williams

    Hello Jessica,

    I have never blogged before (I know, I know, its 2015!!) I have no desire to have a niche, yet I do want to discuss the varying degrees of craziness that is my life. Your post makes me happy to know that I am not alone in not being specific in my wanting to just write. Do you have any suggestions as to where I should start?

    • Hi Marilyn! I recommend just jumping in and getting started. The fastest way to reap the benefits is to start NOW.

  • Ian Harm

    Hi Jessica. Great article. You have described my blogging journey perfectly. I’ve done the whole niche thing and always got fed up. Like you, I have multiple interests and feel that I want to blog about them all – without running 5 or 6 blogs on different subjects. It’s nice to see that there is another person out there with the same approach to blogging.

    • So glad you could relate to this post, Ian! πŸ™‚ I’m glad the approach is working for you, as well!

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  • Will

    Thanks for this! I’m an upstart blogger and have nearly succumbed to the pro-niche pundits. You reminded me to just do what I do and see what happens where it goes!


  • Will

    Thanks for this. I’m an upstart blogger swimming through my first weeks of writing and wondering if it’s going anywhere. I was almost ready to succumb to the pro-niche voices, but this article reminded me that I don’t have to. A couple of questions. Do you pull income from your blog? Also, what plugin do you use to send newsletters, if you use one at all?

    Thanks so much!


    • I’m so happy you liked the post, Will! I do not make an income for my blog- rather I use it as an indirect way to build my personal brand and attract clients in that way. I use Mailchimp to send out e-newsletters. Good luck!

  • Li Jean-Luc Harris

    I’m new too blogging but I’ve never seen myself as a niche I’ve always blogged about myself because I am myself I have more then 1 intest and hobbies and with so many bloggers telling me “Chose A Niche I was spending more time looking for a Niche the working on my next blog post πŸ™‚

    I’m building up the views and then I’m gonna start advertising my freelance work over at my site,

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  • Ruth

    Hello! This is such an awesome post, thank you. I am in the beginning phase of launching my new blog site and have been struggling with the fact, “I do not have a niche or anything to sell”! After reading your post, I am confident now knowing I don’t need a niche. I love the fact I can be free to post on all the things I am passionate about and am excited about this new venture.

  • Kiavosh Mohammadian

    Hey Jessica,

    Love this post, it literally spoke to the way that my thoughts on blogging had brought my progress towards starting one to a compete halt, that dreaded word… A NICHE!

    I love the consepts behind blogs, if for anything but just to vent myself out to the world creativley for anyone that has the misfortune of reading, but I was starting to frustrate and cloud my mind full of ideas towards a niche, and if so which one?! I dont have a specific specialisation or immediate indepth skill with a singular certain subject, but I do have an all round interest, one could say love for the world around me and the multitudes of wonderful, and weird happenings that is what we call life! Upon reading this article it did somewheat ease a huge pressure from my shoulders and the relief I was subjected to left the path of goosebumps uon my arms.

    ‘I’m a multi-passionate person with many interests and I wanted my blog to reflect me as a person. I wanted to build a brand around my name and personality, not a specific interest or area of expertise.’

    This sentence of yours pretty much summed up my exact own feelings towards the progresss and adventures to be had on this esotric entwined blogging circuit that rushs through the world wide web quicker than the ingeniuos thoughts of the late but great Nicolas Tesla. The bottom line to all this, is that your words have opened the doors to a journey for me, that the questions have been haunting me for days now, so thank you very much for your insights and experience towards, as you my dear have made this man a very happy one today indeed.

    Happy Blogging

    • Thanks so much for your comment! So happy this post resonated with you! πŸ™‚

  • Nvrmore

    I can really feel you Jessica. My blog also doesn’t have any niche but it has a primary topic and that’s more important πŸ˜€

  • I think in the end, this type of blogging is what it’s all about because it’s catering to multiple audiences. I just started a multi topic blog 5 months ago and the only tricky part for me is making sure I spread my posts out evenly. Or… Somewhat evenly, lol. Thanks for the inspiration!

  • I needed this post in my life! I started a new blog and I couldn’t for the life of me decide on one topic. I’m interested in SO many different things. Thank you!

    • So glad to hear that, Jessica! Best of luck with your new blog!

  • Tim Johnson

    I f-ing love this. I’ve never seen a blogger say anything but “find your niche” I’ve tried to start a blog several times, but I get frustrated/distracted, mostly from boredom because I want to talk about a lot of different things. You seem to be doing a great job with it, and the Get Gutsy page does a great job at bringing it all together. It gives me a lot of confidence to go this route

    • SO glad this resonated with you, Tim! πŸ™‚ Yep, this is probably the most popular piece of blogging advice that I rail against, but it has worked well for me thus far! Good luck with your own blog/writing!

  • I want to start a new blog (not a fan of the niche I currently have), and I definitely need to have a general approach about it!!! Thanks for this article!

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  • Amber Slocum

    I’ve been struggling with this as of late. And I am coming to the conclusion that I post what I want and see what sticks and go from there. Some days I’m in the mood to talk about x and others y. Forcing myself to talk about x on a y day seems like a medieval torture chamber…

    • Awesome, Amber! Happy to hear you’re going your own way and taking the approach that feels good for you!

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  • Karen from Toronto

    Believe it or not, I was just debating between going for a niche blog or sticking to a general interest blog. Like you, I feel that I am a person of many interests. In order to keep a blog going, I would have to generate many posts. The only way to generate many posts is if I keep it general. There are more sources of inspiration for me. I thought about a niche blog. For example, I wanted to do a happiness blog but there are tons out there. How do I create a unique voice? It will be hard to come up with a daily post if I’m in a narrow field. So I decided to go with a general interest blog.

    • Thanks for sharing your story, Karen! Wishing you the best of luck with your blog.

  • Johan Dahlberg

    I have this exact issue! I run a blog,, where I only post interviews. Each interview can be of a widely different thing, so when posting an interview about what it’s like to be deaf I gain a few readers who are interested in that but they don’t give a rats as about my next interview about war zone photography in Iraq. People don’t “get” why they should follow me, so they don’t.

    I’ve come to accept this because this is what I want to do. Rather than focusing on the subscriber base and success of the blog as a whole I focus on the success of each individual interview/post. That way I feel like I contribute while still doing what I love and blogging the way I want to blog πŸ™‚

    • Good for you for taking an approach that makes you feel good, Johan! Keep rocking it!

  • Artful Jim

    Hi Jessica, great article! I agree completely, Im just starting a new blog, so still in identity development stages etc. When considering what to write about, I considered focusing on a narrow topic, like a lot of other bloggers advise. I think it goes against the spirit though of what a blog should be. I think we should have complete freedom with our blog’s, they should be organic. I see so many blog sites that seem to me so contrived. Almost like they are all following the same manual for success. I am hoping that by expressing myself freely, I will find my own “niche” thats truly original and interesting to people and hence gain following, engagement and growth with my site naturally! James –

  • Chelsea Brown

    Hi Jessica,
    Im wondering im wanting to start a blog and eventually earn money from it, iv been told that people with a niche are more like to get paid and paid more as the return on investment for the investors are higher. Have you found this to be true?

    • Hey Chelsea! It likely is easier to make money from a niche blog, but it’s possible to do it both ways. For me, the decision was more about, what is going to work for me LONG-TERM? This blog is going on four years old now- I never want to get sick of the topics I’m writing about and for me, it seemed more likely I’d get bored with a niche topic. Good luck!

      • Chelsea Brown

        Thats great, thanks so much for your advice x

  • Ahsaan Lone

    All this time i have been doing a lot of research on Blogging. And everyone from the top bloggers were suggesting to pick up a “Niche”. But looking at your article, just made my day.
    As a person i always think why do i need to write about a single “Niche”, when i can write about a lot of things going around us.
    I will be starting my blog very soon with no focused Niche in particular.
    Thanks for the advise, really appreciate it. BTW; should i go for Blue Host or let Blogpress deal with my blog, with WordPress as my blogging platform. Hope you can share some valuable inputs.

  • Varsha

    Hii Jessica, I am a content writer and have keen interest in writing, will you please give me ideas how my blogs will stand apart and will come up in the search engines. I am daily researching, but thought if you can suggest some.

    • Hey Varsha! Keep researching and reading blogs on the topic. I have several here on my site that may be useful! Best of luck πŸ™‚

  • Choose both are better option πŸ˜€

  • Howard Milstein

    You may have finally convinced me on two passions I’m knowledgable about; but: how to name it if they’re somewhat disconnected? Big problem and SEO problems also???
    Can it be done?

    • I do not do advertising so this is not an issue for me πŸ™‚ Good luck with the approach you choose!

  • I’m so glad I found your article Jessica. Even though it’s 3 years old it made me feel more comfortable in pursuing my idea for broad topic blog instead of sticking with a “niche”. I’m with you, I’d get bored pretty quickly if I had to stick to one topic. I’m enjoying your Blog.

    • I’m glad you found my article, too! πŸ™‚ Best of luck!

  • You have no idea how much I needed to read this tonight! I launched my blog March of this year and did my first ever reader survey this week. And while the majority of the responses were positive, I got this one response that has been driving me insane (basically a harsher and more passive aggressive, ‘if you niched down you could see *real* growth’) – I was over here thinking I was doing really well! In 8 months I have a study climb in pageviews (12k last month!), social media, and subscribers. I was doing a happy dance until I saw that comment and really needed to find your blog tonight to remember that general blogging is okay -not only is my audience seemingly okay with it – I am happy with it! Something that I always struggled to find in my career and later on business. I really think if we can find happiness in our blogs that translates to the right readers in the end. Ok end rant πŸ™‚