Start your week right! Every Sunday I post my favorite links from around the web and share my goals for the upcoming week.
Links
On PR:
The big news in public relations this week was PR giant Richard Edelman’s change of heart about paid media. Paid media vs. earned media is something I talk about A LOT with my PR/marketing colleagues and while Edelman’s explanation makes complete sense, it still makes me cringe just a little. After Edelman’s post, the fabulous Gini Dietrich of Spin Sucks wrote about how paid and earned media should work together.
On SEO and Blogging:
The 17 Best WordPress Plugins for Social Media, SEO and Better Visitor Engagement in 2013: Continuing on the trend of wanting to learn more about SEO, this Social Media Today post by Neal Schaffer caught my attention this week.
Claim Google Authorship for Your WordPress Website in 3 Easy Steps: If you haven’t already heard of Google Authorship and its importance to online content creators, Copyblogger’s Brian Gardner explains and lays out simple steps to make sure you’re set up properly.
On Rejection:
Rejection Therapy: A Hundred Days of No: I LOVE this article. Bloomberg Businessweek profiled entrepreneur Jia Jiang on his quest to make one “preposterous” demand every day to get used to the feeling of rejection and to overcome the fear of the word ‘no.’
On Productivity:
The Top 5 Productivity Mistakes: Ramit Sethi of I Will Teach You To Be Rich shares the top 5 productivity mistakes in this awesomely useful post and video.
On Life:
Thank you to my two friends who included me in their posts this week: Amanda Piccirilli of Take Your Pic celebrated the one year anniversary of her first marathon (congrats!) and shared my running story, as well. Niki Ianni highlighted a few of her friends (including me!) and their 2013 goals.
Goals
- Register for the Frostbite 5-Miler. I did this 5 mile race last year (and loved it!) and considering I’ve been in a bit of a running rut after my 12 in 2012 goal, I wanted to find a new race to get excited about.
- Spend one day this week at what I’ve decided will be my new “get things done” spot since my beloved Barnes and Noble closed a few weeks ago. I like to try to spend one or two Sundays a month catching up on my email inbox and working on blog posts and freelance writing.
- Finally do my Christmas returns and get my room in order, once again. A clean and organized room= a relaxed and productive Jessica.
Have any links or goals you’d like to share? Leave them in the comments!
Tell me why the Edelman explanation made you cringe? I don’t want to pick on them, but I agree…it was off.
Sorry for the delay in responding to this, Gini!
The Edelman post threw me off for a few different reasons. First off, it made me cringe simply because I really value earned media. Having come from a job where I helped coordinate many paid media segments/opportunities, I saw how much time it took away from brainstorming and pitching earned media opportunities. While we had the ability to control the content, I couldn’t help but see it as almost too perfectly packaged. Now at my current job, I work with a lot of B2B publications and am disappointed every time I send a pitch to a reporter and get an email back from an advertising rep. I see it more and more, especially from this smaller, more niche publications. It just makes me cringe. A good story is a good story, with or without advertising dollars behind it.
But the Edelman post itself threw me off because I feel like it came a little bit out of nowhere. For being so staunchly against paid media for the longest time, the post felt a little unnatural for me. I didn’t see a natural shift toward accepting earned media over time.
What did you think?