Entrepreneurship
Why Every Business With (Or Without) a Content Strategy Needs a Managing Editor
5 Common Content Misconceptions (And Why They’re Totally Wrong)
As a content manager, I’ve encountered quite a few misconceptions around content creation. I’m sharing five of the most common (and why they’re wrong).
I Wrote 100 Case Studies — A 6-Step Guide for Telling Compelling Customer Stories
I’ve spearheaded 100 case studies for one of my long-term clients. Now, I’m sharing my six-step guide — plus tons of pro tips — to writing effective case studies.
Insights From The PR Talk Podcast: Spilling on Content Management, Pitching, Business in 2020 and More
I recently caught up with Amy Rosenberg on the PR Talk Podcast to talk all things content management and share what I’ve been up to this past year.
How Planning a Wedding is Just Like Running a Business
As a bride-to-be in the thick of planning a wedding and a business owner, here are five ways planning a wedding is just like running a business.
Going All In With Content Management
JL&Co is going all in on content management -- it's where we thrive and do our most focused and creative work.
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