Start your week right! Every Sunday I post my favorite links from around the web and share my goals for the upcoming week.
Links
On Email Marketing:
Why Email Newsletters Won’t Die: As email marketing is one of the newest initiatives I’ve taken on in my business/blog, I was especially interested in this Wired post by Ryan Tate about the current “email renaissance” and why email newsletters won’t die.
On Freelancing:
How to Successfully Transition From Free Work to a Paid Position: Working for free is important to build your portfolio, but once you’re established, it’s time to move to paid gigs. Carrie Smith from Careful Cents explains how to make that transition smoothly.
On Social Media:
LinkedIn Beefs Up Platform: But Will You Spend More Time There?: PR pro Arik Hanson outlines some of LinkedIn’s latest updates in this blog post for Communications Conversations. I had no idea about the “notes” feature and can’t wait to start using it as my personal CRM.
A Facebook Update In Real Life: This HILARIOUS video, produced by Extremely Decent Films, brings Facebook’s constantly changing interface to life. Just watch it; I promise you will laugh.
On Marketing:
Host a Successful Webinar with These 16 Steps: Gini Dietrich’s Spin Sucks blog is my absolute go-to website for all things PR, marketing and social media. This post, written by Gini, provides a detailed outline on the steps necessary to host a successful webinar. Webinars are part of my plan for the blog in the near future, so I’m definitely bookmarking this post.
Readers Get Gutsy:
Leave The Lame and Dive Into Your Future: I’m thrilled to share a link to Olle Lindholm’s personal “Get Gutsy” story about his adventure scuba diving on Australia’s Great Barrier Reef. If you’re interested in having your own gutsy story profiled here on the weekly roundup, just reach out!
This Week On Jessica Lawlor.com:
Reflections From the Real World: Advice for New College Grads: Congrats new grads! After you turn your tassel, check out this post with advice for the class of 2013.
Where I’ve Been Freelancing and Featured Lately: Ramping up my freelancing is one of my main goals to grow my blog and business. Every few weeks, I compile all of my recent pieces to share where I’ve been freelancing and featured lately.
Goals
- Learn as much as possible at the PRSA Travel and Tourism Conference in Memphis, Tennessee this week. I’m so excited to attend this PR conference and am sure I’ll come back with tons of notes and ideas.
- Explore Memphis as much as I can during downtime at the conference. I already have a list of must-try restaurants…if you have anything to add to the list, leave your suggestions in the comments!
- Go for a run or two while I’m in Memphis; I love running as a way to explore new places, so hopefully I’ll be able to start a few mornings with a run through the city.
Have any links or goals you’d like to share? Leave them in the comments!
