Work With Me

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Looking to take your brand or business to the next level?

Jessica Lawlor & Company (JL&Co) is a specialty communications agency that begins every project with a thoughtful and creative approach designed to deliver desired results. We specialize in content management and creation, public relations and digital marketing.

Our passion is helping clients share their story, grow their brand and achieve their goals through an effective communications strategy.

As President and CEO of JL&Co, I’d love the opportunity to hear your story and see how we can work together. Get in touch with me.

Jessica Lawlor (39)

Content Management

Making a website or blog run smoothly and achieve awesome results can be challenging, but as president and CEO of JL&Co, it’s one of my very favorite things to do.

If you have a blog with multiple contributors and are feeling stressed about the long list of things to do when you run a website, we can help. 

I’ve successfully managed the Muck Rack Blog for three years, developing a consistent blogging strategy and bringing on more than 100 skilled writers to create compelling content around the topics of PR and journalism. As the content strategist for Jetpack, I am responsible for managing content strategy and direction for their newly-developed blog, developing landing pages and crafting content for social media. Additionally, I recently stepped up my role at The Write Life from a contributor to managing editor, responsible for overseeing and editing all content shared on their blog and website.

Content Management Services

  • Content strategy
  • Editorial calendar development
  • Hiring experienced, talented writers
  • Brainstorming post ideas
  • Formatting and publishing posts
  • Developing a strategy for post promotion

Content Development

An effective communications plan begins with killer content focused on reaching your target market.

Need clean, creative and concise copy to communicate your message? JL&Co works with multiple clients, including Temple University’s Kornberg School of DentistryThe Write Life, The Penny Hoarder, Onboardly, Scribewise and more writing feature articles, blog posts, website content, speeches and more.

Read some of the most recent content pieces I’ve published here.

Content Development Services

  •   Blog content
  •   Website content
  •   Contributor posts
  •   Social media posts
  •   Ghostwriting
  •   Feature content
  •   Speechwriting

JessicaB&W-18

Public Relations

Public relations can be a powerful tool to share a brand’s story and impact its bottom line.

For the past seven years, I’ve worked with local, national and international media on hundreds of stories for print, digital, broadcast, radio and more. In my previous role as communications manager at Visit Bucks County, I represented nearly 400 tourism-related organizations landing nearly 500 media hits in key outlets, including The Huffington Post, Mashable, 6ABC, The Food Network, Philadelphia Inquirer, Metro and more.

Since founding JL&Co, I’ve worked with two Bucks County-based businesses, Crossing Vineyards and Winery and Pennsbury Manor, on media relations, resulting in dozens of local/regional placements, leading to increased event attendance, donations and sales for both organizations.

Public Relations Services

  • Strategic campaign planning
  • Competitive analysis
  • Research
  • Developing media materials including press releases, media alerts, media kits and personalized, strategic pitches
  • Media outreach
  • Influencer relations

Social Media

With so much noise on social media, JL&Co can help businesses discover where their audiences are actually hanging out and what sites make the most sense for them to focus their efforts.

I’ve been thrilled to continue my work with author, teacher, coach and all around inspirational person, Cara Bradley, to grow her brand via a variety of social media platforms.

Social Media Services

  • Social media strategy
  • Consulting for a variety of platforms, including: Facebook, Twitter, Pinterest, Instagram, YouTube, Periscope and LinkedIn
  • Editorial calendar development
  • Day-to-day posting/monitoring
  • Social media analytics

Email Marketing

You have a beautiful website, your blog is up and running and you’re churning out quality content to support your brand’s goals. But how do you get people looking at it?

JL&Co recommends a robust email marketing campaign to reach your target audience where they are.

Along with managing their blog, I was also enlisted to produce a bi-monthly e-newsletter for Muck Rack that showcases their most popular blogs as well as their latest news and product offerings. In addition, we produce a weekly newsletter for Cara Bradley’s robust and growing audience.

Email Marketing Services

  • Email campaign strategy
  • Editorial calendar development
  • Copywriting
  • Design, programming and delivery of campaigns
  • Day-to-day posting/monitoring
  • Email Marketing analytics

Public Speaking

Jessica Lawlor- Public Speaker

I LOVE speaking to small and large groups about a variety of topics around stepping outside your comfort zone, public relations, social media, personal branding and careers.

Below are a few ideas of topics I speak about:

I’ve spoken at the 78th Annual Florida PR Association Conference, PHLBloggers The Blog Connect Conference, Social Media and Tourism Symposium and several college classes and PR groups at Temple University, Villanova University, University of Delaware, Stockton College and Rowan University, along with various Philadelphia Public Relations Association (PPRA) events.

Speaking Testimonials

“I had the pleasure of hearing Jessica Lawlor speak at the 2016 Florida Public Relations Association conference. It was by far one of my favorite presentations of the event, due to Jessica’s ability to engage and provide valuable insight into how we can all step out of our comfort zones and discover our full potential in life. As a communications professional, I am often thrown into uncomfortable situations that leave me vulnerable to stress. Jessica’s style, confidence and key take-aways really made a lasting impression on me. I highly recommend Jessica as a public speaker and I hope I have the chance to work with her in the future!” -Lisa Murray, Integrated Marketing Communications Manager, Interop Technologies

“Jessica Lawlor connected with an audience of PR professionals that raved about her insights and philosophies after hearing her speak about stepping out of our comfort zones. As a young professional in the communication field, with so much possibility to grow, it was truly eye opening to listen to what Jessica had to teach us about getting gutsy. I am walking away from the FPRA 78th Annual Conference with a new outlook on how to make work a happier place, and how to make my body a healthier sanctuary.” -Jacqueline Kooser, Social Media Coordinator at Evok Advertising

Still not convinced? Check out what my clients have to say about our work together.

Ready to get started? Just reach out.