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5 Common Content Misconceptions (And Why They’re Totally Wrong)

As a content manager, I’ve encountered quite a few misconceptions around content creation. I’m sharing five of the most common (and why they’re wrong).

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Woman sitting a desk typing on a MacBook.

I Wrote 100 Case Studies — A 6-Step Guide for Telling Compelling Customer Stories

I’ve spearheaded 100 case studies for one of my long-term clients. Now, I’m sharing my six-step guide — plus tons of pro tips — to writing effective case studies.

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Insights From The PR Talk Podcast: Spilling on Content Management, Pitching, Business in 2020 and More

I recently caught up with Amy Rosenberg on the PR Talk Podcast to talk all things content management and share what I’ve been up to this past year.

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Going All In With Content Management

JL&Co is going all in on content management -- it's where we thrive and do our most focused and creative work.

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From Blogger to Business Owner: A Behind-The-Scenes Look at My Website Redesign

Curious what it takes to redesign a website and blog + how much it actually costs? Here's a behind-the-scenes look at the process of redesigning JessicaLawlor.com.

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Despite the world of blogging and social media constantly evolving over the past decade, at its core, blogging is simple. Here are three important truths about blogging in 2018 and beyond.

3 Important Truths About Blogging in 2018

Nearly six years ago, I started a blog.  Looking back, I had absolutely no idea that this blog would one day reroute the entire course of my career — and my life. Last weekend, I had the opportunity to sit on a panel in front of more than 50 fellow bloggers and influencers at The …

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After a serious digital decluttering of my blog reader, here are 15 of my favorite must-read blogs when it comes to blogging, travel, lifestyle, biz & more.

A Digital Decluttering + 15 Blogs I’m Obsessed With

Just like every new season I get the bug to declutter my closet, every few months, I feel a serious urge to declutter my digital life.  A little Internet self-reinvention, if you will. When I start to feel this urge, nothing is off the table: My inbox, the photos saved on my computer, the apps …

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