Woman's hand on a MacBook while holding a notebook in the other hand.

Why Every Business With (Or Without) a Content Strategy Needs a Managing Editor

Every company can benefit from a content strategy. That’s where a managing editor (hi!) can help. I pull back the curtain on JL&Co and explain how I work with clients.
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Person writing in a planner with their laptop next to them.

5 Common Content Misconceptions (And Why They’re Totally Wrong)

As a content manager, I’ve encountered quite a few misconceptions around content creation. I’m sharing five of the most common (and why they’re wrong).

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Woman sitting a desk typing on a MacBook.

I Wrote 100 Case Studies — A 6-Step Guide for Telling Compelling Customer Stories

I’ve spearheaded 100 case studies for one of my long-term clients. Now, I’m sharing my six-step guide — plus tons of pro tips — to writing effective case studies.

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Insights From The PR Talk Podcast: Spilling on Content Management, Pitching, Business in 2020 and More

I recently caught up with Amy Rosenberg on the PR Talk Podcast to talk all things content management and share what I’ve been up to this past year.

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Going All In With Content Management

JL&Co is going all in on content management -- it's where we thrive and do our most focused and creative work.

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From Blogger to Business Owner: A Behind-The-Scenes Look at My Website Redesign

Curious what it takes to redesign a website and blog + how much it actually costs? Here's a behind-the-scenes look at the process of redesigning

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Despite the world of blogging and social media constantly evolving over the past decade, at its core, blogging is simple. Here are three important truths about blogging in 2018 and beyond.

3 Important Truths About Blogging in 2018

Nearly six years ago, I started a blog.  Looking back, I had absolutely no idea that this blog would one day reroute the entire course of my career — and my life. Last weekend, I had the opportunity to sit on a panel in front of more than 50 fellow bloggers and influencers at The …

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