Creating a Content Strategy: 12 Steps to Help You Get Started
Creating content isn’t just a one-and-done process. It requires a thoughtful content strategy. As a managing editor, I outlined a 12-step process to creating content.
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Why Every Business With (Or Without) a Content Strategy Needs a Managing Editor
Every company can benefit from a content strategy. That’s where a managing editor (hi!) can help. I pull back the curtain on JL&Co and explain how I work with clients.
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How Planning a Wedding is Just Like Running a Business
As a bride-to-be in the thick of planning a wedding and a business owner, here are five ways planning a wedding is just like running a business.
A Peek Inside JL&Co’s Record Year
Take a peek inside JL&Co's record year, including details on how much I earned and how the business grew in 2019.
3 Passion Projects I’m Pursuing This Summer
I'm ready to dive headfirst into my passion projects. Here's how I'll be spending some of my time over the next few months.
From Blogger to Business Owner: A Behind-The-Scenes Look at My Website Redesign
Curious what it takes to redesign a website and blog + how much it actually costs? Here's a behind-the-scenes look at the process of redesigning JessicaLawlor.com.
Newsflash: You Don’t Have to Do Things The Way You’ve Always Done Them
I have three confessions to make: 1. For the first time in 204 weeks (almost four full years), I missed a Start Your Week Right Sunday blog post. 2. Over the weekend, I broke my 147-day meditation streak. And I haven’t meditated since. 3. This is the biggie…about the two items above? I found that …
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