Take the girl who hates scary movies, refuses to go through haunted houses and gets startled at the drop of a pin and put her in the middle of America’s #1 Haunted House. I’m sure you can guess what happens. The last time I went to Eastern State Penitentiary’s famous Terror Behind the Walls, I …

Behind the Scenes at America’s #1 Haunted House: Eastern State Penitentiary’s “Terror Behind The Walls” Read More »

Last month, I published an open letter to (bad) publicists and (uninformed) authors. I wasn’t surprised by the number of comments from other book bloggers lamenting the same thing when it comes to untargeted pitches. A few days after publishing the post, I received an impressive email pitch from Doubleday/Knopf publicist Jillian Wohlfarth. This email …

Good Pitch, Bad Pitch Read More »

Dear (Bad) Publicists and (Uninformed) Authors, I started reviewing books two years ago with the goal of sharing my love of reading with other like-minded people, discovering new books to read and building friendships with fellow book bloggers and authors. When I began blogging, I had no idea that  publicists and authors sent email pitches …

An Open Letter to (Bad) Publicists and (Uninformed) Authors Read More »

One year ago today, young adult author Kristin Walker’s debut novel A MATCH MADE IN HIGH SCHOOL was published.  February 4 was a special day for Kristin, as well as for me, because I had the amazing opportunity to help with the publicity for the book’s launch. How it all happened This time last year, …

How I Helped Author Kristin Walker with Public Relations: A Case Study (One Year Later) Read More »

As I mentioned in my review of A MATCH MADE IN HIGH SCHOOL, I’ve been helping young adult author Kristin Walker out with publicity for her debut book release. I promise this is the last blog post (well, maybe) I write about the fabulous Kristin Walker, but I just wanted to give you a little …

How I Helped A Debut Author With PR Read More »

What a fantastic long weekend! I went to San Diego for the PRSSA National Conference. I’m not sure if I’ve mentioned it on this blog before, since I mostly post about books and writing, but my other passion is public relations. I’m currently the president of my school’s PRSSA chapter, so I was given the …

San Diego, Public Relations and Meeting Book Bloggers Read More »