Since I became active on social media nearly six years ago, I’ve abided by one simple rule: treat myself as I would my company or client. That means putting in the work to develop a personal brand that I’m proud of, promote my blog posts and develop a strong community on social media. People often …

How to do PR for your Personal Brand Read More »

When people ask me for advice about blogging, the main question I get asked is: Do I need to pick a specific topic to blog about? Blogging experts often advise new bloggers to find a niche to build an audience and grow their blog. I beg to disagree. But I haven’t always felt this way. From …

Niche Blogging vs. General Blogging: Why a Multi-Passionate Approach Can Help Grow Your Blog Read More »

When Google announced on Wednesday evening that it would be shutting down Google Reader, the RSS service beloved by bloggers and content consumers everywhere, I rightfully freaked out. After all, according to the Trends section of my personal Google Reader, I’ve used the service since October 2008 to read more than 100,000 blog posts. That’s …

Google Reader Alternative: How to Use Feedly to Keep Up With Blogs Read More »

Four months. Nearly 100 emails. Countless hours of brainstorming, research and writing. Those are just a few of the stats that went into building, rebranding and launching the new JessicaLawlor.com in early October. Many of you have asked me about selecting and working with a web designer, brainstorming and building a blog and planning for …

Building a Website: The Dirty Details Behind the Rebranding and Launch of JessicaLawlor.com Read More »

After celebrating two years of blogging here at Cover to Cover last week, I thought now would be the perfect time to reflect on the ten things I’ve learned from two years of book blogging. Oh, and if you haven’t already, be sure to enter my blogoversary giveaway; two lucky winners will get to choose …

10 Things I’ve Learned From 2 Years of Book Blogging Read More »

It’s no secret that I’ve been in a blogging slump lately. Where I used to post every day of the week, I’m lucky now if I post a measly three times a week. And opening my Google Reader? A daunting task that makes me sigh and close my computer. So. many. posts. I think every …

Finding Inspiration and the Inevitable Blog Slump Read More »

A few weeks back when I posted about my book blogging pet peeves and blog rolls, a few people commented and asked me what Google Reader was. *eyes grow wide and jaw hits the ground* Color me SHOCKED. I’ve sworn by Google Reader for the past three years- it’s the only way I’ve managed to …

Google Reader 101 Read More »