Though I am happily employed working on the PR team of a hospital in Philadelphia, I am always interested in freelance opportunities, especially ones that involve helping authors with publicity for their books.
With a background in public relations and a love of books, doing PR for authors comes naturally to me. Once upon a time, an author used to be able to just do what they do best, but with the ever-growing number of books and slashed publicity budgets, authors often need to take the fate of their book sales into their own hands.
Let’s face it. Most authors probably aren’t going to get a rave review in the New York Times that will take their book from unknown to bestseller. But when you really think about it, does your audience even read the New York Times? Most likely not. It’s my job to figure out where your audience is and help you find the best ways to reach them. Thanks to social media, it’s easier than ever for an author to connect with his or her fans online. This engagement is what sells books.
To learn about how I can help you promote your book, check out this post which details the work I did for debut author Kristin Walker in February 2010.
Take a look at my services below and contact me if you have any questions.
- Strategic campaign planning
- Competitive analysis
- Media relations
- Blogging relations (developing relationships with key bloggers in your market)
- Media kits
- Event planning and execution
- Twitter consulting (who you should be following, how to engage with followers, how to use Twitter to its fullest potential)
- Facebook consulting
- Developing a blog
- Website content
- Brochure content
- Blog writing